Ecommerce presents a great opportunity to create wealth, but some people wonder if the whole idea is legitimate or not.
A World Full of Doubters
With well over a million Shopify stores active worldwide, this Ecommerce platform is clearly doing something right. Yet in forums, Facebook groups and online communities around the world, people often as the same question…
Is Shopify a scam?
If you have come across this question and it has made you wonder, you can breathe easily. Shopify is most certainly not a scam. It’s a great tech platform that has made many people wealthy. So where does this question come from?
The fact is, the world is full of people who love to blame others for their failures. All over the world, you can find people labeling all kinds of great services and tools as a scam.
In the Ecommerce world, Amazon FBA and WooCommerce get the same treatment. So do Ecommerce trainers and consultants, app developers and service providers.
If you believe the naysayers, then the world is full of greedy, shady business owners who are simply out to take your money and give you little or nothing in return. And while there certainly are some scammers out there, to tar quality service providers with the same brush is nonsensical.
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Why Shopify Store Owners Fail
It’s true that the majority of new Shopify stores don’t make it to the end of their first year in business. But that’s not the fault of the technology. Shopify has created a great platform that gives you all the tools, themes and apps you need to succeed.
But Shopify can’t run your business for you. And there’s much more to operating a successful store than just buying inventory and opening for business. And this is where the majority of store owners fail.
A Shopify store is a business, just like any other. We all know that 9 out of 10 offline businesses fail, so why should it be any different in the online world. That doesn’t mean that starting a business is a bad idea - you just need to be part of the 10 percent who figure out how to do it successfully.
We live in a world where many things come to us easily. That creates a culture of entitlement, where people feel that they are entitled to a successful business, but without putting in the hard work or acquiring the necessary skills and expertise.
Success Stories to Inspire You
There is no doubt that store owners who run their businesses efficiently and effectively can do amazingly well. Here are just a few examples of successful Shopify entrepreneurs…
Want to go from zero to six-figures a month? Here’s how to do it:
You might think that mattresses would be too big and bulky to sell online, but here’s a company that shot to $30 million in revenues through Shopify double quick. Leesa is a mattress company that aims to reimagine the sleeping experience to help people sleep better.
The product was born out of frustration. The founder David Wolfe was having trouble getting a good night’s sleep, and felt that a new kind of mattress was needed.
By focusing on building a high-quality product and enhancing the customer experience, Leesa was able to generate thousands of happy customers.
These are just a couple of examples of successful Shopify stores. You can find many more here to inspire you.
How to Succeed with Shopify
To be a successful Shopify store owner, you also need to be a good marketer. This is not like selling on Amazon, where you have a market of ready buyers at your fingertips. Selling with Shopify can be very profitable, but you need to know how to bring customers to your store in a way that is profitable.
This means getting very good at online advertising, using platforms such as Facebook and native ads. It means building sales funnels that are optimized to:
- Maximize optins
- Reduce cart abandonment
- Retarget effectively
- Upsell and cross-sell
- Increase average order value
Get good at these all-important factors and you will have a great shot at success. But if you ignore them, you are likely to end up as another failed store owner complaining that ‘it’s all a scam.’
No, It’s Not a Scam - It’s an Opportunity!
There will always be naysayers with a negative way of thinking, but you should not let them interfere with your decisions. Be positive and make the choices that are right for you.
Shopify is most certainly not a scam. In fact, it is one of the best business opportunities for regular people. Where else can you find a realistic chance to start a business with $1000 and turn that into a $100 million net worth?
If you want to succeed with Shopify, you will need to work hard, create a fantastic store and get really good at marketing. But if you are prepared to do that, there is no limit to the scale of this opportunity.
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