January 7

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Get the Best of Both Worlds: How to Sell on Amazon with Shopify

By Rob Palmer

January 7, 2020

amazon, shopify

Extend the reach of your Shopify store to over 300 million Amazon buyers and explode your sales in the hungriest Ecommerce markets worldwide.

Plug Your Shopify Store into the Amazon Sales Machine

For many years, Ecommerce sellers faced a tricky dilemma. Should they sell their products on Amazon, or run their own store on a platform like Shopify?

There are pros and cons to both. Taking the Amazon route gives you access to a huge market of active buyers, but also locks you into the Amazon ecosystem. Going with Shopify gives you much more freedom, but requires you to find your own customers.

For a long time, this issue was unresolved, and sellers had to choose one route or the other. But thanks to the addition of the Amazon Sales Channel to Shopify, that problem has been fixed. Now you can list your Shopify products directly on Amazon, and substantially increase your overall sales.

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Why Use the Amazon Sales Channel? 

There are many great reasons why you should use this channel to extend your reach with Amazon. You can:

  • Create new Amazon listings directly from Shopify in a growing number of categories
  • For products you already have on Amazon, create offers directly from Shopify
  • Sync variants, product details and images to your Amazon Seller Central account
  • Connect Shopify products with your existing Amazon listings
  • Reserve inventory just for Amazon listings
  • Reconcile revenue from Amazon sales using Shopify reports
  • Sync all inventory tracked by Shopify with Amazon listings
  • Fulfill your Amazon orders directly from Shopify

Getting Started

Getting set up with the Amazon Sales Channel takes a bit of work, but it’s well worth it. Here’s what you need to do.

1. Check That You Meet the Requirements

To take advantage of this opportunity, you need to satisfy a few basic criteria. If you are OK with these, then you are good to go:

  • You need an active Shopify account
  • You must be selling products in a supported category
  • You must list prices in USD or CAD
  • You cannot be using Amazon FBA to fulfill orders

 If you already have listings on Amazon, these can be linked to Shopify, so you gain all the benefits of the integration, such as inventory sync.

2. Set Up Your Amazon Seller Central Account

Next you need an Amazon Seller account on a paid plan, with Amazon.com enabled. Remember that there is an Amazon charge of $39.99 per month for this, plus you will pay Amazon referral fees on sales.

To get the ball rolling, go to Amazon Services and click Start Selling.

Then fill in your details, choose a password and create your account. Once this is done, you will need to complete a few more steps to set up your account. Have this information ready to fill in:

  • Your business name
  • Your business address
  • Your phone number
  • Your credit card information
  • Your bank account information
  • Your taxpayer Identification Number

3. Apply for Category Approval 

The number of categories available through this channel is expanding rapidly. But you need to check to see if your products fall into categories that require approval from Amazon.

These ‘gated categories’ are typically ones where Amazon has experienced problems with counterfeiting (such as jewelry and collectibles), or where there are potential health dangers (skin creams, etc.).

If you need approval, start the process now, as you may be required to send various documents to Amazon to get approval. 

4. Connect Your Shopify Store to Amazon

Once your Amazon seller account is set up and approved, you can integrate your Shopify store with Amazon. In Shopify, click the ‘+’ button adjacent to ‘Sales Channels:’

Then click ‘Learn More’ next to ‘Amazon by Shopify,’ then add the channel and connect to Amazon.

You need to follow a few simple prompts to set up the information flow between Shopify and Amazon, then you are good to go.

 5. Get Your Universal Products Codes

Amazon uses product identifiers to keep track of everything within its ecosystem. There are several identifiers you can use, but the most common one is a Universal Product Code (UPC). 

 While it is possible to buy UPCs from various places, including eBay, you should be wary of cheap UPC deals. You may find that the codes have been sold more than once, and that can cause Amazon to suspend your account. To be safe, get your UPCs from the official supplier, GS1. 

6. Create Your Amazon Listings 

Now you are ready to start listing your products. You can do this directly from within Shopify. Just find the products in your Shopify catalog that you want to sell on Amazon and select it.

You can choose to sell your own-brand products, or you can sell other company’s products if you have the right to do so.  Complete all the details and hit Publish. 

7. Claim Any Existing Amazon Listings

Are you already selling directly on Amazon? If so you can claim these listings through Shopify. You will find that these listings are now visible from your Amazon Listings page in Shopify, making it easy to set things up. 

You can add as many products as you want, as well as any variants on each product. 

8. Set Up Inventory Tracking 

Next you need to select how you will handle inventory. You can use your store’s inventory settings or choose to manage things manually. 

You have the option to set aside a quantity of inventory to use for Amazon sales only. The system will decrease the total as sales are made. However, remember to replenish your inventory manually when you top up stock. 

When using Shopify’s inventory settings, you have three options:

  • Track inventory through Shopify
  • Do NOT track inventory through Shopify
  • Allow customers to purchase out-of-stock products

Multiply Your Sales

When you add the Amazon Sales Channel, you are opening up your Shopify store to Amazon’s 300 million active buyers. That’s a huge market of people who are actual buyers, not just tire-kickers.

Adding this channel can open up a wealth of new sales opportunities. But remember that the customer experience is everything on Amazon. Buyers expect excellent service, rapid delivery and top quality.

So before venturing into the Amazon world, make sure your store is optimized for success. Get this right, and you could be generating additional sales worth millions.  

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Rob Palmer

About the author

I help people start and grow highly-profitable Ecommerce stores, so they can turn their annual salary into their monthly income and live the life of their dreams.

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